Scream Score turns fear into a biometric game

Scream Score® is expanding its heart-rate-based fear tracker beyond haunted attractions into horror movies, with a new version released in September 2026. The Baltimore-area entertainment tech aims to let users compare how scared they actually got, while keeping the data anonymous and outside medical use.

Why it matters: - Scream Score® turns fear into a measurable, shareable entertainment metric for haunted attractions and horror movies. - The product gives fans a new way to compare experiences, compete with friends and settle debates about what is actually scary. - The system is designed for entertainment, not medical or diagnostic use.

What happened: - Scream Score® released its latest version in September 2026. - The updated product expands beyond haunted attractions to include horror movies, personal profiles and group experiences. - The technology uses heart-rate changes during scary experiences to generate a personalized score. - Inventor Heather Doggett developed Scream Score® as a biometric entertainment technology. - Scream Score® became publicly available in 2025 after public demonstration in 2024 and development that began in 2023.

The details: - Doggett is a zoologist and immersive-experience designer. - Doggett said the goal was to answer a simple question differently: not whether something was scary, but how scared a person actually got. - The idea began after Doggett’s then-14-year-old wanted to visit a particularly intense haunted attraction. - The technology was tested in haunted attractions and at horror-industry events. - Nightmare in the Ozarks Film Festival used the system across 28 films. - Scream Score® has also been demonstrated at events for haunted-attraction and immersive-entertainment professionals. - The system uses anonymous scoring and does not try to identify users through physiological responses. - Scream Score® does not sell biometric information to advertisers or other businesses. - The app is available on compatible iPhone and Apple Watch devices. - Android availability is also supported. - Scream Score® is a DBA of Immerse Universe LLC. - The product is currently patent pending. - Doggett has more than 30 years of experience designing visitor and audience experiences across the zoo, aquarium and immersive-entertainment industries. - Doggett has spoken at national conferences and was named a Blooloop Top 50 Immersive Influencer.

Between the lines: - The product is trying to turn a subjective horror debate into a repeatable biometric score. - The move from haunted houses to horror movies suggests Scream Score® is positioning itself as a broader entertainment layer, not a niche event tool. - The anonymity and no-advertising stance suggest privacy is part of the pitch, not just the product design.

What's next: - Scream Score® is expanding across horror, immersive entertainment and other experiences where audiences want a measurable fear score. - The company is likely to keep building around compare-and-share features as the product reaches more users and venues. - Doggett and Scream Score® continue public-facing promotion through social channels, including Instagram and YouTube.