Apis Productions, WebCE team up on embedded continuing education for insurance agents

Apis Productions and WebCE have partnered to put continuing education inside the Apis Connect ecosystem for BGAs, IMOs and their agents. The integration uses single sign-on to reduce logins, add branded learning access and make required education easier to complete.

Why it matters: - The partnership puts continuing education inside an agent portal instead of sending users to a separate platform. - BGAs and IMOs can offer a more connected digital experience and add value from a single destination. - The integration is designed to reduce friction for insurance agents who need licensing and continuing education.

What happened: - Apis Productions partnered with WebCE to bring continuing education directly into the Apis Connect ecosystem. - The co-branded learning portal uses Apis Connect's Single Sign-On technology. - Agents can move from their organization’s portal into WebCE without separate logins. - The announcement was dated July 22, 2026, from Annapolis, Maryland.

The details: - The integration lets BGAs and IMOs support agents through a branded education experience tied to their existing portal. - Apis Productions said the effort reflects its mission of reducing unnecessary friction between technology and people. - CEO Peri Lane said the goal is to simplify continuing education, reduce friction and help partners deliver a more connected branded experience. - WebCE said the partnership makes its resources more accessible in the digital environments agents already use. - Key benefits include direct access through APIS:connect, exclusive discounts for producers and stronger engagement with the tools organizations already provide. - WebCE is described as the largest online education provider in the industry, with product training, roster reporting services and other continuing education tools. - Apis Productions says APIS:connect is the industry-leading technology solution for SSO and has pre-built integrations for more than 30 commonly used industry platforms. - Apis Productions has spent 25 years serving life insurance organizations with technology, marketing and strategy services. - The company works with BGAs, IMOs, carriers and financial organizations on websites, secure agent portals, SSO integrations, application development and marketing consulting. - WebCE is a provider of online continuing education, licensing and exam preparation for insurance and financial services professionals. - WebCE says it has helped millions of professionals meet licensing requirements over more than two decades. - More information is available at apisproductions.com and webce.com. - Peri Lane’s LinkedIn profile is available at Peri Lane on LinkedIn.

Between the lines: - The deal is as much about workflow as it is about content. - By embedding education in the portal, Apis Productions and WebCE are trying to keep agents inside one digital environment longer. - The partnership also strengthens the perceived value of an organization’s portal by making education part of the everyday user experience.

What's next: - BGAs and IMOs can now use the integrated portal to offer continuing education and discounts through their existing agent experience. - The companies are positioning the integration as a way to improve producer engagement and simplify access to required education. - Apis Productions is likely to lean on the partnership as part of its broader SSO and digital experience offering.

The bottom line: - Apis Productions and WebCE are betting that easier access to continuing education will improve the agent experience and make partner portals more valuable.