Oris launches Lou Gehrig limited edition watch for ALS causes

By AI, Created 12:51 PM UTC, June 04, 2026, /AGP/ – Oris marked Lou Gehrig Day on June 2 with a 2,130-piece Big Crown Pointer Date release tied to Gehrig’s consecutive-game streak and ALS awareness. The launch included a Yankee Stadium event, MLB manager support, and donations to Gehrig-related foundations for future charity auctions.

Why it matters: - The release ties a collectible watch to Lou Gehrig Day and ALS awareness, linking baseball memorabilia with fundraising and public attention for a disease that still has no known cure. - A portion of proceeds from the watch will benefit the Lou and Eleanor Gehrig Family Foundation. - Oris also donated select watches to the Lou and Eleanor Gehrig Family Foundation and ALS United of Greater New York for future charity auctions and special events.

What happened: - Oris released the third watch in its baseball collaboration series on Tuesday, June 2, with the Lou Gehrig Limited Edition Big Crown Pointer Date. - The launch took place at Yankee Stadium during a day of events for international media and journalists. - The event included a press conference with Yankees manager Aaron Boone. - Oris timed the release to Lou Gehrig Day, which the baseball world marked across the league on June 2. - The watch is limited to 2,130 pieces, a number chosen to honor Gehrig’s 2,130 consecutive-game streak.

The details: - The Lou Gehrig Limited Edition measures 40mm. - The watch comes with a baseball glove leather strap and a NATO strap in Gehrig’s jersey colors. - The watch is packaged in a commemorative box and includes a special baseball card. - Pricing is $2,850 in the U.S. and C$3,900 in Canada. - The watch is available now. - Fifteen of Major League Baseball’s 30 active managers wore their personal Oris Lou Gehrig Limited Edition watches on Lou Gehrig Day. - The managers included Aaron Boone of the New York Yankees, Carlos Mendoza of the New York Mets, Derek Shelton of the Minnesota Twins, AJ Hinch of the Detroit Tigers, Craig Albernaz of the Baltimore Orioles, John Schneider of the Toronto Blue Jays, Oli Marmol of the St. Louis Cardinals, Joe Espada of the Houston Astros, Kurt Suzuki of the Los Angeles Angels, Skip Schumaker of the Texas Rangers, Will Venable of the Chicago White Sox, Warren Schaeffer of the Colorado Rockies, Blake Butera of the Washington Nationals, Clayton McCollough of the Miami Marlins and Don Mattingly of the Philadelphia Phillies.

Between the lines: - Oris is using a limited-edition sports watch to connect brand visibility with a cause-based campaign that reaches beyond watch buyers. - The Yankees’ involvement and the MLB manager participation gave the release a league-wide platform, not just a single-team endorsement. - The Gehrig family foundation’s praise underscores the campaign’s positioning as a tribute to Gehrig’s legacy and to ALS families. - V.J. Geronimo, CEO of the Americas for Oris, said the collaboration with the Lou and Eleanor Gehrig Family Foundation and the New York Yankees was an honor and called the watch a tribute to an icon of sport. - John Howell, president of the Lou and Eleanor Gehrig Family Foundation, said the watch reflects Gehrig’s quiet strength and that Oris’s support matters to families facing ALS and other public health challenges.

What’s next: - The donated watches will be used in future charity auctions and special events. - Sales of the limited edition will continue while supplies last, given the 2,130-piece run. - The campaign is likely to keep circulating around baseball and ALS-related fundraising as the watch enters the market.

The bottom line: - Oris turned Lou Gehrig Day into a broad visibility push for ALS awareness, using a limited watch release, Yankees access and MLB manager participation to amplify the cause.